Identifying Your Single Points of Failure
Crisis management is an organization’s process and strategy-based approach for identifying and responding to a critical event. A critical event can be defined as any threat, unanticipated incident, or negative disruption with the potential to impact an organization’s people, property, or business processes. Being prepared to respond to and recover from a critical event requires a sophisticated crisis management plan.
Prioritizing crisis management also helps organizations mitigate the secondary consequences of critical events. Beyond any immediate threat to people, property, and processes, critical events often yield unpredictable and cascading effects on brand reputation, customer satisfaction, employee morale, and even the supply chain. Establishing a plan can help organizations move from a position of reactivity to proactively safeguarding against all the effects a critical event can have on an organization.